My 3 Choices
Beyonce
Beyonce is an American singer and actress. She was born in Houston, Texas. As a child, she performed in lots of singing and dancing lessons. Beyonce rose to fame in the late 1990's as the lead singer of Destiny's Child, one of the best selling girl groups of all time.
In this music video, many different types of camera angles are used in this music video. At the beginning of the music video, the camera was up close to Beyoncés face. They then edited the video to make it look like there was multiple clips of Beyonce on the screen at once. The editing was very fast paced through out the whole music video. Some clips look like they have been sped up as well. This is effective as speed matches the beat to music. They also cut every clip to the beat of the music. This makes it look very smooth. Almost every colour is used in this music video. The colours also change to beat of the music too. The lighting is high key, it uses bright colours too as the song is 'happy' and upbeat.
Dua Lipa
Dua Lipa is english singer and song writer, she was signed with Warner Music Group in 2015 and released her self-titled debut album in 2017. Due Lipa has collabarated with lots of well known song writers such as Sean Paul.
In this music video, there are many different camera angles and lots of transitions used. For example at 2:08, she opens up the curtains from the living room and has changed outfits and is now outside. The editing has few clips which are put into reverse. Lots of things in the music video are symmetrical to each other for example, when they were in the hallway the actors were doing the same thing as each other just on the opposite sides to each other. Lots of colours were used in this music video. Each actor in the videos were wearing different clothes to each other. The lighting was high key because the song is quite upbeat.
Easy Life
Easy life are an English alternative/indie group from in 2017 in Leicester. In 2018, they signed to Island Records. Their mixtape, Junk Food, reached number 7 on the UK Albums chart a day after its release.
In this music video, the camera angle mostly uses a dolly shot, this is where they follow the main actor. The actor stays in the middle of the screen the whole time as he's the main role. The colours used in this music video is minimal, the band Easy Life like to keep to around 3 colours, normally they have purple, orange and yellow. In this music video it's red, blue and pink. The lighting is a mix between high key and low key, this is because the lighting matches to the lyrics in the song. So when its sad, the lighting dims down and when its happy, the lighting is bright and things that relate to happiness happens behind the actor.
Overall, I have decided to choose Easy Life for my final choice. The reason why I have chosen this band is because they are not well known and I personally think making a fan based music video will be a great way of Easy Life to gain more fans of their music. The style of music video I want to create is a home made type of video as if it was filmed by the fans of Easy Life, I want to try and create the vibe of what the typical fan would do in a day such as hang out in the streets with friends, eat takeaways and play video games late at night. These hobbies give me the vibe of a 'I don't care teenager'. By creating a music video based on their fans, other may see this and decide they want to become like the fans, they might see it as a new start in their life.
From watching Easy Life's music videos, they are all quite similar in a way. Therefore I think my idea will be a good change and may attract other people to listen to their music from my music video. This would be good for them too as they aren't the most well known band and I personally think they are underrated.
My Final Choice
Easy Life- Sunday
The artist i have chosen to do is Easy Life. Easy life is a band formed in 2017. In 2018, they had signed to Island Records. Their music focus is based on alternative and indie. I quite enjoy this genre of music and it have a vibe of teenagers around my age. By 2018 they had released a few songs. The best songs made was Nightmares, Sunday, OJPL and Sangria. the reason why I chose Easy life for my research is because of there age range as it relates to my generation. Easy life audience ranges from ages around 16 to 25 years of age, I think both genders enjoy this genre of music and this band. I think this age group fits in perfectly as it matches the genre of alternative and indie. As the age range is quite low, not many listeners with have their own children therefore the age range only keeps between a certain number. The type of people who listen to this music gives off the vibes that they are a middle class worker. The type of personality I can imagine someone having if they were a huge fan of this genre of music and the band is being very quirky, wearing jeans and baggy jumpers, windbreakers, vans. They would give off the impression of a 'I don't care vibe teenager' however they would be seen as an introvert from their family and strangers. They would live at home with parents. They would enjoy late night drives with friends and skateboarding for a hobby.
The song i have decided to create for a music video is 'Sunday'. This is because I feel like i have a lot of potential in making a good quality music video.
Powerpoint Pitch Idea
This video to the right is my powerpoint pitch I create to show off my ideas i want to create for a music video. Each slide explains a different element of what I want to create or information about the chosen band. From watching the video back, I'm happy with everything I included within my powerpoint. I am also happy with my chosen idea for the music video that will filmed soon. One thing I would of done differently is play a longer clip of the bands music video and also another one of their music videos to show who was watching me a good example of what the bands genre is really like.